Greetings Verse Community,
We are excited to announce the results of our recent brand refresh voting proposal. The community has spoken, and a clear winner has emerged!
In our ongoing effort to make the Verse Ecosystem more inviting, relatable, and inclusive, we proposed a brand refresh. The goal was to modernize our brand elements — trademark, colors, and imagery — to better communicate our values and appeal to both new and existing crypto users.
The community was presented with three options for the future direction of the Verse brand:
- Option 1: “Evolution” — A softer take on the current branding.
- Option 2: “Hearts and Hands” — A bolder, more inclusive branding.
- Option 3: Maintain Status Quo — Keep the current branding.
The voting period commenced on 15 July at 0:00 UTC and concluded on 22 July at 0:00 UTC.
After a week of voting, the results are as follows:
- Option 1: “Soft edges”: 20M VERSE (5.42%)
- Option 2: “Hearts and Hands”: 334M VERSE (90.84%)
- Option 3: Maintain Status Quo: 14M VERSE (3.74%)
The overwhelming majority of the Verse community has voted for Option 2: “Hearts and Hands”.
With the community’s strong support for the “Hearts and Hands” branding, we will proceed with the brand refresh. Here are the next steps:
- Finalizing Design Elements: We will finalize the design elements of the new branding, ensuring it accurately represents our community’s values and goals.
- Incremental Rollout: The new brand elements will be rolled out incrementally across our digital and physical touchpoints. This includes updates to our website, app, social media profiles, and other platforms.
- Community Engagement: We will continue to engage with our community to gather feedback and ensure the new branding resonates well with everyone.
Stay tuned for more updates as we begin the rollout of the new branding. If you have any thoughts, suggestions, or feedback, please join the conversation in the Verse Lounge, our verified community Telegram group. Visit guild.xyz/verse to connect and contribute to the dialogue. Discussion will also take place in our public Verse Telegram and Discord groups.
Thank you for being an integral part of the Verse journey. Together, let’s create something extraordinary!
