Key Takeaways
- Ksenia Stark co-founded CONFUSION&JOY, focusing on branding and storytelling to build real connections in Web3 and digital spaces.
- She helps SI<3> grow and leads FIXX, working to reshape media and tech through decentralization.
- She began her career in marketing, focusing on digital branding, social media, and customer engagement strategies.
Ksenia Stark plays a key role in SI<3>, working on Partner Growth and facilitating FIXX initiatives as the company reshapes media and technology through decentralization. She is also a speaker and the Co-founder of CONFUSION&JOY. Stark studied at the Amsterdam University of Applied Sciences, where she specialized in European City Marketing. In 2017, she earned her Bachelor’s degree in International Business from Saxion University of Applied Sciences.
Early Career in Marketing and Communications
Ksenia Stark started her career in 2016 with an internship in Marketing and Communications at Be Madrid. During this time, she learned about digital branding and how to connect with her audience. After that, she worked as a Marketing Manager at Urban Nature Culture. In this role, she was responsible for developing marketing strategies across various channels, launching an online store, and managing social media campaigns.
Leadership Roles in Digital Marketing
Between 2017 and 2019, Ksenia Stark worked as a Marketing Manager at CLIQ Digital, where she handled marketing campaigns, analyzed key performance indicators (KPIs), and made decisions based on data. After that, she joined Harlem Next as a Market Development Manager. In this role, she sought ways to help the company grow and expand its customer base.
Co-Founding MD X
In 2019, Ksenia Stark co-founded MD X, a company focused on making marketing and advertising more inclusive and beneficial for brands, publishers, and users. As Chief Operating Officer (COO), she was responsible for leading important projects, planning business operations, and helping the company grow. Until 2023, she played a pivotal role in shaping MD X and introducing innovative ideas to the industry.
Using AI for Mental Health with PsyScan
In 2020, Ksenia Stark created PsyScan, a platform that uses artificial intelligence (AI) to offer early mental health assessments. PsyScan helps people by analyzing their responses and guiding them toward specialists for further evaluation. The goal of the platform is to make mental health support more accessible by using technology to identify potential concerns early on.
Advocacy and LGBTQIA+
In 2022, Ksenia Stark started Choice LGBTQIA+ and took on the role of Chief Strategy Officer (CSO). The organization is dedicated to supporting and representing the LGBTQIA+ community by creating safe spaces and promoting equal rights. Through this initiative, she has worked to make sure different perspectives are heard and that acceptance is a key part of the conversation.
In August 2023, Ksenia Stark co-founded CONFUSION&JOY with Stewart Rogers. As the Architect of this branding and creator-focused company, she helps develop unique brand identities and works with creators to explore new ways of telling stories, introducing fresh ideas, and connecting with audiences.
A New Approach to Web3 Marketing
At the BananaConf 2024, Ksenia Stark and Stewart Rogers spoke about moving away from manipulative marketing, which they call “darketing,” toward a more honest and community-focused approach in web3. They believe the online economy is too focused on generating quick profits instead of fostering genuine connections. They support a new approach to business that emphasizes fairness, teamwork, and direct community engagement.
At SI<3>, Ksenia Stark is a Partner of Growth and FIXX Facilitator, working to make media and technology more open and less controlled by a few big players. She helps transform outdated systems, introduces fresh ideas, and supports the company’s goals in the rapidly evolving digital world.
Through her numerous projects, Stark continues to shape marketing, technology, and community-focused development, promoting fairness and innovative business practices.
Vision For CONFUSION&JOY
Ksenia Stark sees CONFUSION&JOY as a place where creators and brands can express themselves in new and exciting ways. She wants branding to feel real, personal, and full of energy, helping people connect through creativity. Her goal is to make storytelling more than just marketing—it should inspire, bring ideas to life, and create a world where brands and creators grow together.
Final Thoughts
Ksenia Stark is making a significant impact in Web3, marketing, technology, and community building. She focuses on honest branding, fair business practices, and helping people connect in new ways. Through SI<3> and CONFUSION&JOY, she works to change media, support creators, and build stronger communities. From utilizing AI for mental health to advocating for LGBTQIA+ rights, she continues to bring innovative ideas that make a tangible difference.
Check out these related articles.
