Key Takeaways
- In 2021, he joined Coinbase to help source and evaluate early-stage crypto deals, gaining deep insight into Web3 startups.
- At Swim Protocol, he assumed a hands-on leadership role, driving business growth and establishing key DeFi partnerships.
Teddy Pornprinya is a Web3 founder and business strategist, best known as the Co-founder and Chief Business Officer of Plume Network, a layer-2 blockchain built to bring real-world assets on-chain. Before entering the blockchain space, he built a strong foundation in finance and technology. He graduated in 2018 with a Bachelor of Science in Business Administration and Management from the University of California, Berkeley, where he developed a deep interest in startups, venture capital, and emerging tech trends that would later shape his path in crypto.
Early Career in Traditional Finance
Teddy Pornprinya began his professional journey in the traditional finance sector, working in investment banking at DC Advisory in San Francisco. At the firm, he focused on mergers and acquisitions (M&A) within the technology space, advising tech companies on strategic transactions and executing complex deals. This experience gave him a solid foundation in corporate finance, deal structuring, and long-term business strategy—skills that would later prove valuable in the blockchain world.
Transition into Crypto at Coinbase
In 2021, Pornprinya moved from traditional finance into the world of crypto by joining Coinbase. He joined the Corporate Development and Ventures team, where he helped identify and review early-stage startup deals and sought out companies that Coinbase might be interested in acquiring. He worked on investments ranging from very early-stage startups to those in the Series B stage, providing him with a close view of how the crypto startup world was evolving. This role introduced him to numerous Web3 projects and helped him develop a clear understanding of how investments work in the cryptocurrency space.
Active Role at Swim Protocol
Wanting to take on a more involved position instead of just giving advice, Pornprinya joined Swim Protocol, a decentralized finance (DeFi) project that focuses on cross-chain liquidity. As Head of Business Development, he led plans to bring the product to market, formed essential partnerships, and worked to grow the project’s presence. This step marked his move into a hands-on leadership role in Web3, where he became more directly involved in creating blockchain products and managing both community and partner connections.
After his time at Swim, he took an important role at Binance as the U.S. business development lead for BNB Chain. In this position, he focused on reaching out to developers, building partnerships within the ecosystem, and helping the network grow. He worked to bring in new builders, improve connections within the community, and support new projects launching on BNB Chain. His experience at Binance provided him with a deeper understanding of the technical challenges in the cryptocurrency world. It sparked ideas that would later lead to the creation of Plume Network.
In 2024, using his years of experience in finance, venture capital, and blockchain, Teddy co-founded Plume Network. The project was designed to integrate real-world assets (RWAs) onto the blockchain in a manner that facilitates easier scaling and greater user accessibility. It utilizes a layer-2 blockchain setup to facilitate this. His earlier experience with the challenges in both traditional finance and decentralized finance helped guide the direction of the platform.
Role as Chief Business Officer at Plume
As Chief Business Officer, Pornprinya leads Plume’s plan to bring the product to market. His work encompasses business development, marketing, and community engagement. He plays a key role in growing the network, forming strong partnerships, and bringing both developers and users to the platform. His experience across different industries helps him understand and connect the needs of institutions, crypto users, and builders, which in turn helps push Plume’s goal of making tokenized real-world assets easier to use and more accessible in the Web3 space.
Teddy on Plume and RWAs
In a Q&A on AllianceX’s YouTube Channel, Teddy Pornprinya discussed his background and Plume’s focus on real-world assets (RWAs). He explained that Plume is an EVM-compatible layer-two blockchain designed for tokenizing assets, such as real estate and private credit. With lower gas fees and built-in compliance features, Plume aims to make asset deployment easier for developers. He also shared upcoming plans, including an incentivized testnet and a mainnet launch, expected in mid-to-late 2023.
Plume’s Push for RWA Tokenization
In The Defiant’s “DeFi, Web3, & NFT Insights,” Teddy Pornprinya shared how Plume bridges traditional finance and DeFi through real-world asset (RWA) tokenization. He described Plume as an EVM-compatible, modular blockchain built for compliance and enterprise use. At an EA event in Bangkok, he introduced Plume’s no-code tokenization engine, which simplifies asset onboarding while integrating KYC and AML tools. With a mainnet launch approaching, Plume aims to enhance liquidity and trading opportunities in the RWA space.
Vision for Real-World Assets on Chain
Teddy Pornprinya envisions a future where blockchain serves as a seamless bridge between traditional finance and decentralized systems. With Plume Network, he aims to make real-world assets—such as real estate, commodities, and securities—easier to tokenize and use on-chain. His focus is on building a secure, scalable layer-2 ecosystem that empowers institutions, developers, and users to access new financial opportunities by combining the structure of traditional markets with the flexibility of Web3.
Final Thoughts
Teddy Pornprinya’s career shows a clear path from traditional finance to the world of blockchain. Starting in investment banking and moving through roles at Coinbase, Swim Protocol, and Binance, he built the skills and knowledge that led to the creation of Plume Network. Now, with Plume, he is working to connect real-world assets, such as real estate and private credit, to the blockchain in a way that is safe, easy to use, and accessible to more people. His goal is to help both developers and large institutions participate in a new kind of financial system that combines the structure of traditional markets with the speed and openness of Web3.
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